Russian PR Association (Site news), May 06, 2008

CORPORATION YA ORGANIZED PRESENTATION OF BUSINESS ACADEMY NOVARTIS

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On April 29, communication group Corporation Ya prepared and conducted presentation of Business Academy Novartis in National hotel. The presentation was organized according to an order of pharmaceutical company Novartis Farma, international leader in creation and production of fundamentally new medications. The academy was organized in Russia on the basis of the Stockholm School of Economics.

The main task of the academy is preparation of a new generation of top managers capable of fulfillment of multi-level managerial tasks in promotion of Novartis products on the Russian market in Russia and for Russia.

The event took place under the general slogan of "Business Academy Novartis – territory of professionalism."

The educational program is intended for two years. The first (pilot) group of students included 60 employees of Novartis Farma and Sandoz.

Among participants of the press conference according to results of the event were: Jurgen Brokatski, HR Director of Novartis group, Franc Waltman, head of educational programs of Novartis group, Patrick Aganyan, President of Novartis group in Russia, Anders Liljenberg, Professor and Rector of the Stockholm School of Economics, and Olga Loseva, head of Business Academy Novartis program.

At the meeting with journalists special attention was paid to discussion of contemporary strategic corporate programs for training of managerial staff on the basis of the leading international educational centers.